El Gordo del Circo 2016


Murcia, España

Creative Agency: Estudio Maba
Illustrator: Miguel Angel del Baño, Miguel Angel González
Project Type: Produced, Commercial Work
Client: Bodegas Casa Rojo
Location: Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper
Printing Process: Digital printing

The label design for the latest offering from El Gordo del Circo aimed to make the personality of the figure in question more sophisticated, exalting the wine’s character and reflecting its maturity. The illustration, rich in nuance, emphasizes volume and harmony without relinquishing the somewhat roguish “Wine Guru” feel.