Creative Agency: Musen Design
Account Manager: Daniela Herrmann
Design Director: Flavia Hocevar
Product naming: Mafagafos Naming
Illustration: Fescher Neoilustração
Project Type: Produced, Commercial Work
Client: Catafesta Wines & Juices
Location: Porto Alegre, Brazil
Packaging Contents: Fruit Juice
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing

A drink to turn every moment into an expression of joy. Evivva! is a line of natural juices without added sugar or preservatives. A product for the whole family, made for those who live life with lightness, prioritizing well-being. The product name was developed based on an italian interjection for joy, happiness. The visual identity brings the natural fruit, in all its freshness, with the support of vibrant colors that stand out at the supermarket shelf.