Derrick Lin


Creative Agency: Eme Design Studio
Designers: Andrea Portillo, Pauline Mateos
Creative Directors: Iris Morales, Joel Martínez
Project Type: Produced, Commercial Work
Client: Firewoks
Location: El Paso, TX
Packaging Contents: Asian food
Packaging Substrate / Materials: Cardboard, plastic, paper
Printing Process: Digital printing, flexography and screenprinting

Take out just got its newest spark with the branding for Firewoks by EME Design Studio. Firewoks is serious about fresh food, but that doesn’t keep this Asian eatery from enjoying playful phrases like “you make miso hungry” and “take a wok on the wild side”. In addition to these lively phrases, the branding is accompanied by stylized asian icons, like the Japanese maneki-neko and the Chinese dragon. Lastly, the delicious and vibrant color palette of yellow, red, and purple make the brand land with a bang.

What’s Unique?
A fresh take on traditional Asian iconography completed with vibrant colors and playful copy.