Creative Agency: 2S Global Design
Creative Director: Sophie Schott
Artistic Director: Florence Béziès
Project Type: Produced, Commercial Work
Location: Tokyo, Japan
Packaging Contents: Anti-aging skincare creams
Packaging Substrate / Materials: Black paper material, inside golden paper, magnetic closure
Printing Process: Hot foil printing
Development of a prestige year-end box. For women who desire a range of global anti-aging skincare creams, using the latest technologies.
Creation of the box on the origami theme, linked to the premium positioning of the brand. A design that sticks to SHISEIDO’s identity, combining discovery and folding, strongly embodying contemporary Japan.
The lotus, symbol of the brand, closes the box. The latter is wrapped in a textured black paper and the inside of the box is golden.