Creative Agency: Hired Guns Creative
Photography: Sean Fenzl
Sleeve Printing: IMS
Project Type: Produced, Commercial Work
Client: Andina Brewing Company
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum cans / shrink sleeves
Printing Process: Flexo
For Andina Brewing Company’s can designs we were tasked with expanding their brand world to capture the lushness and vibrancy of the company’s Colombian roots – a unique feature in the BC craft beer market.
We created a two-part illustration to showcase the bounty and diversity of Colombia’s natural landscape, including tropical foliage and the iconic El Peñón de Guatapé on the left – as well as the country’s cheerful street life, with a guitarist and fruit stand on the right. We illustrated these luscious scenes without linework or gradients, using colourful shapes to emphasize the rhythm of the composition. Careful control of hue and saturation allowed the woman’s figure to form a strong centrepiece alongside the large stacked text, the Castilian beer name. We use a simple band of colour around the neck to help identify the beer style at a glance.