Creative Agency: SLOK Design and Photography
Project Type: Produced, Commercial Work
Location: Augustów, Poland
Packaging Contents: Honey
Packaging Substrate / Materials: Paper, glass bottle
Printing Process: Flexography, Foil stamping
Universal label dedicated for honey production market. Presented label is a high quality product, printed on premium paper. 2 spot colors and cold stamp foil in 5 different color variants.
Dedicated place for: beekeeper signature, stamp with an address, date of production and kind of honey. Based on our market research, we’ve found that the biggest group of potential clients are male 55+ and 24-30. That is why we used a mustage symbol. It represents modern hippster fashion and it is also very common among older people. The symbol is connecting these two groups and letting them identify themselfs with the product.
It is a label which fits for all kinds of honey and most capacities of jars. It gives You a possibility of creating a consistent range of products. It offers 5 different cold stamp foil colors which help to distinguish types of honey.