Derrick Lin


Creative Agency: IMMER Design Studio
Project Type: Produced, Commercial Work
Client: AllinFoody
Location: Kyiv, Ukraine
Packaging Contents: Grocery
Packaging Substrate / Materials: Flexible packaging
Printing Process: Digital printing

AllinFoody is a product line of different groats and flour types for healthy food lovers, families with children, young, active people.

The design includes soft basic colours, including Pantone of the year 2018 Ultra Violet 18-3838. We tried to emphasise natural origin of the product, avoid generic solutions by using minimalistic approach.

What’s Unique?
Fierce competition promotes creativity. The main task of the product packaging is to address and interest the buyer; the solution – to avoid stereotypes, to give new value to a common product.