Creative Agency: Brandlab
Art Director: Juan Carlos Yto
Project Type: Produced, Commercial Work
Location: Lima, Peru
Packaging Contents: Padlocks & Locks
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
Established in 1967, Forte is a padlocks and locks company leader in the Peruvian market thanks to the quality of its products. Over the years, it lost attention to innovation and the aesthetics standards of design. From this situation, we arranged each element of the package and took away everything that did not give value to the brand’s construction. We changed the blue color for black, which in contrast with red, maximized the brand’s visibility. Finally, a new symbol was created from the synthesis of a key and a shield that could be reproduced in pieces of greatest contact with its consumers, becoming a symbol of security and efficiency.