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Creative Agency: designojo
Project Type: Produced, Commercial Work
Client: it’s useful
Location: Brooklyn, USA
Packaging Contents: Kitchen Tools
Packaging Substrate / Materials: Paperboard
Printing Process: Offset Lithography

Project: it’s useful is a New York city based start-up that markets a range of kitchen tools and appliances. The it’s useful brand is sold thru online retailers and value-focused brick and mortar retailers in the United States and Canada.

What we did: For it’s useful designojo created the primary brand assets (logo, color palettes, brand guidelines) a design system for packaging and the implementation of final art for 50+ sku’s.