Creative Agency: LOCO Studio
Project Type: Produced, Commercial Work
Location: Nizhny Novgood, Russia
Packaging Contents: Seafood
Packaging Substrate / Materials: Plastic & paper
NORD STREAM is a product line of preserved foods. The brand consists of 5 different tastes: sardine, smoked mussels, crab, octopus, squid. The main competitive advantages of NORD STREAM are interactivity and responsiveness. Each package in the line is distinguished from the others due to its graphic and colour identification. While creating the concept, we came up with the idea that communication of the product with it’s potential customer should be done with the help of the hidden animation, which is based on the work of the moiré pattern. The picture which is on the top of the package starts moving when you open the package. It impresses and involves a customer into the process of communication with the product.