Creative Agency: Hula Estudio
Project Type: Produced, Commercial Work
Location: Logroño, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset
‘Sargs IPA’ is a craft beer, Indian Pale Ale style, made with love and taking care of every detail. The result is a fruity beer, with strong hops aromas and very easy to drink and enjoy.
This amount of aromas led us to think on a beer jungle, stimulating, an idyllic place to lose yourself if you are a beer lover.
We decided to make an illustration in which, as happens with craft beer, the creation process had a great role: Work with your hands, take care of the details and enjoy your work.