Voicebox Creative, an established branding and packaging design agency, today revealed its new packaging design for SeaPak Shrimp & Seafood Company, the nation’s #1 retail brand in the frozen specialty seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak. The redesigned packaging includes classic fan favorites Popcorn Shrimp and Shrimp Scampi, new products like Pub Style Beer Battered Cod and Pub Style Beer Battered Crab Poppers as well as items in the SeaPak Selections product line such as Creamy Garlic Shrimp and Lemon Pepper Shrimp.
The refined look stays true to SeaPak’s classic image as to not confuse consumers, but marries the brand’s iconic equities with that of the attributes it is communicating to new consumers looking for real food ingredients. Voicebox made the products the focal point of the packaging, inviting consumers to picture a relaxing, healthy and easy meal made with SeaPak products. To separate SeaPak from others in the competitive frozen seafood section, Voicebox positioned the products on a nautical-themed white plank background with light blue accents. A more current font style was added as was the brand’s inception date, which further exemplifies the brand’s history of providing quality, great-tasting, responsibly sourced seafood for nearly 70 years.