Yi Xiang

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Creative Agency: Xian Gao Peng
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Dried pork

YIXIANG was established at the beginning of China’s reform and opening up. All things have entered a period of rapid development but the process of YIXIANG production jerky remains unchanged.

We choose the costumes that can best represent the age, and draw back people’s memories.