Pin Bai Xiang

PIN BAI XIANG is a cultural brand focusing on family health incense with cliff cypress. The client hopes that the design can present the natural geographical characteristics of Taihang Mountain, where cliff cypress is produced, and the characteristics of Chinese traditional culture.

We drew the ink painting composed of the artistic conception picture of Taihang Mountain and the calligraphy character of the brand key word “PINBAI – XIUSHEN”, which was used as the visual body, and the advantages and characteristics of the product were hand-carved into the seal icon, with the poem of related historical figures praising cliff cypress, and the whole formed a traditional Chinese calligraphy and painting scroll (the product is in the scroll paper tube).

To meet the needs of brand information display carrier and product packaging, so that consumers can not only recognize the brand and experience the product, but also as an art decorative painting for long-term use.