Canban Toothbrush

From the perspectives of cognition and communication, focusing on the three dimensions of “brand + product + consumer group”, we interpret the intrinsic value characteristics of the brand and product, solve the business challenges of maintaining a unified brand image while clearly differentiating a series of products, and meet the diversified market sales and competitive needs of the Sanban brand and its products.

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Brand Section

Based on the characteristics of the Sanban brand and its future diversified development needs. Based on the “probiotic bottle shape” of significant value to Sanban, the Gao Peng design team optimized and upgraded it and combined it with the Sanban logo for use, forming the brand’s unified recognition carrier for this toothbrush series of products.

Product and Consumer Group Section

From the perspectives of cognition and communication, using the product “nickname” and the preferences of the target consumer group as the creative starting point, we aim to showcase the product components (brush bristles, brush head, and brush handle) to the greatest extent possible. At the same time, we conduct a comprehensive and systematic design for each product’s packaging in terms of shape, color, symbols, text, and selling points, highlighting the unique features of each product and aligning with the preferences of the corresponding target consumer group.

Brand + product + consumer group, form a series of unified yet distinct image presentations, meeting the future diversified market sales and competition demands of Sanban brand and products.