Zhen Han Socks

Creative Agency: cordal
Project Type: Produced, Commercial Work
Location: Xi’an, China
Packaging Contents: Socks
Packaging Substrate / Materials: Paper

Project Introduction
Zhejiang Zhen Han Hosiery Co., Ltd. with an annual output of 100 million pairs of socks, 500 million yuan output value of the scale of production, assets amounted to 300 million yuan. In brand promotion, we invited Hong Kong film star Louis Koo and the popular actress Li Bingbing as the company’s brand image spokesman, products throughout the country and exported to Europe and the United States, Southeast Asia and other countries and regions.

Solution
E-commerce for different consumer characteristics, the use of watercolor and traditional patterns style performance, abandon the old packaging star endorsement