Artek, a consolidated company in lighting and electrical equipment sector, felt the need to revamp its packaging line and translate the high quality of their products with a strong and modern visual identity. We, from Mulligan Design Partners, were called to redefine and align all the various product lines, spread over more than 80 products.
We used Artek’s logo shape to define content areas and an institutional space for the brand was created, with radiating energy waves rippling over the blue background. With a well structured and defined layout, the information draws attention and it’s easy to read. In a sector with very similar products, layout organization makes the product identification more agile and reduces the risk of confusion. This institutional area is also a prominent element on the market shelves and builds a strong presence at the point of sale. The packaging ultimately reflects Artek’s quality and increases the added value on all of its products, making the brand even more relevant in its category.