Creative Agency: Designhorse AS
Designer: Axel Gustafsson
Project manager: Nicolai Jernberg
Project Type: Produced, Commercial Work
Client: Natura Lab
Location: Oslo, Norway
Packaging Contents: Dietary supplements
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

“Complete Vegan” is a product range of 100% vegan dietary supplements made from algae and plant resources. The products targets vegans and vegetarians – a target group with strict criteria for what they are consuming through their diet.

What’s Unique?
The vegan product segment is characterized by a organic / green / crafty design that we wanted to avoid. To be disruptive to the segment and appeal to a bigger audience we chose a minimalist design solution, with elegant typography and high quality print. “Complete Vegan” is a dietary supplement that does not necessarily have to be associated with a ”alternative” lifestyle, but can be used by anyone interested in sustainability, environment and climate. To be honest to the content we chose to print the packaging on a environmentally friendly biodegradable paper.