Harvest Road Honey

Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

Creative Agency: Asprey Creative
Project Type: Produced, Commercial Work
Client: Harvest Road Honey
Location: Melbourne, Australia
Packaging Contents: Honey
Packaging Substrate / Materials: Glass Jar

Harvest Road honey is a unique monofloral honey from the remote Marri forests of Western Australia. We needed to develop an iconic look for this product. One that would stand out and speak to the brand’s premium positioning both here in Australia, and in China.

What’s Unique?
Our solution uses the geometry of the honeycomb hexagon to create a heart shape in which all the brand elements sit. We printed stipples of reds and golds on a foil stock to give the brand a beautiful, premium feel.