Derrick Lin


Creative Agency: F33
Project Type: Produced, Commercial Work
Client: Roswood
Location: Murcia, Spain
Packaging Contents: Wood sunglasses

The wooden sunglasses brand Roswood ordered us its identity and packaging.

In a market already full of similar prodcuts, we decided to create a storytelling under the closure “Eternal Sunglasses”, which generates positive attributes and increases the perception of the product’s quality, getting away from the competency.