Designer: Yolanda Sabuz Vidal
Project Type: Student Project
Course: Master in Packaging Design
Tutor: David Espluga
Location: Barcelona, Spain
Packaging Contents: Candy, food, snacks
Packaging Substrate / Materials: Aluminium foil
Printing Process: Foil stamping
The objective of this project was the creation of a packaging for some food which will give you superpowers for 20 minutes.
Who would want not to be speechless in stressful situations such as giving a talk in front of many people? Or escape gracefully from complicated situations like when someone wants to offer you a new credit card?
With that purpose in mind, we created Talks, a new candy which will help you to be fearless, brave, quick, and motivate you to talk in all kinds of difficult situations where you end up blocked with no way out.
The graphic design was inspired by the comic books because the idea was to tell a story. The idea is to help the user choose the proper candy, which he/she can overcome different situations, like speak in public, win an argument with your mom or have dirty talks in the intimacy.