Designers: Grzegorz Grajoszek, Kamila Gawryło
Project Type: Student Project
Tutor: mgr Małgorzata Sobocińska-Kiss
Location: Warsaw, Poland
Packaging Contents: Ketchup, Mustard
Packaging Substrate / Materials: Glass jar, Paper
Włocławek is the brand which produces ketchup and tomato concentrate. This project includes ketchup and mustard labels. The whole design contains two logos for “Włocławek” (rebranding), “Wiejska podróż” (eng. Rural journey) (branding) and series of labels for three sizes of jars for ketchup and mustard.
The brand “Wiejska podróż” is associated with natural, country products and a trip to the rural landscape. Graphic illustrations on the labels remind of the time spent in a country atmosphere, local views, and characteristic objects. The rebranded logo recalls tomato with ‘tick’ sign, which gives an assurance of quality; it is modern and simple to remember.
The uniqueness lays in the combination of illustrations and an unusual color whereby the brand stands out from other brands of the same type, which makes packages more memorable. Graphics on the labels show the taste and ingredients in the more attractive way.