California Roots Wine

Creative Agency: Swig
Designers: Kevin Roberson, Paul John Morales
Project Type: Produced, Commercial Work
Client: Target & Trinchero Family Estates
Location: San Francisco
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper labels
Printing Process: Flexography

California Roots is a new brand of fun, value wines developed for Target. Swig utilized a vibrant fruit-centric color palette and rustic typography inspired by the farms and signs of the California wine country. An approachable, non-precious design for drinkable California wine meant to be enjoyed by everyone.