Derrick Lin


Creative Agency: Soul & Money
Designer: Karina Zhukovskaya
Project Type: Produced, Commercial Work
Client: MOJO cacao
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Craft paper

MOJO Cacao is a unique project of craft “Bean to bar” vegan chocolate. Bean to bar is the process of making chocolate from cocoa beans to product presentation. The packaging design is telling about 100% natural hand-crafted product.

Mojo is a life full of meaning and happiness. Everything that you do matters. A small accomplishment is the beginning of a long journey.

MOJO is a special feeling, the personification of the energy of life, creativity, creation, it is felt all around, it infects and stimulates! MOJO is a positive attitude towards what you are doing at the moment. If you have MOJO – you are the winner, everything is given to you easily and naturally. You feel yourself “in the stream,” you can say that “hit the jet.”

Chocolate MOJO inspires you to new discoveries and achievements, that is why it is named after this special feeling – MOJO