NUR

Creative Agency: Hi! Estudio
Project Type: Concept
Location: Tepatitlan Jalisco
Packaging Contents: Condoms
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

The forest, the sea, the city, and even fragments of popular songs like “Querida” by Juan Gabriel or “Maria bonita” by Agustín Lara were the main reasons for the development of this graphic identity for condoms.

NUR arises from the acronym formed by the words “Norte” and “Sur” referring to two opposite poles that come together to form one.

Representative colors were extracted from each of the places that were taken as inspiration and likewise aromas were formed for each of the colors.

• Forest- green tree- oak love
• City- blue sunset- city love
• Sea – Summer rose – sun love.

A packaging was developed that contains 3 condoms (1 of each color) thinking about the subtlety, the protection and the comfort of transport, a discreet and at the same time elegant packaging to be used in any occasion and invites the user to “MAKE THE LOVE”

What’s Unique?
The forest, the sea, the city, and even fragments of popular songs like “Querida” by Juan Gabriel or “Maria bonita” by Agustín Lara were the main reasons for the development of this graphic identity for condoms.

NUR arises from the acronym formed by the words “Norte” and “Sur” referring to two opposite poles that come together to form one.