Designer: Nikita Terekhin
Project Type: Student Project
School: HSE Art And Design School
Course: Communication design
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Sauce
Packaging Substrate / Materials: Glass jar, Glass bottle, Plastic
‘Oh, man!’ is a range of sauces for strong in spirit men who are used to risk and experience everything on themselves. It is also a simple way to add spice to the familiar dishes without show off with exotic tastes.
The idea of this product was born from a combination of safety signs and the toughness of Russian human nature. The product line is represented by ketchup, mustard and horseradish sauce. Sauce types are marked by package colour and warning labels near the logo. Simple bright colors also make the packaging noticeable against the background of the rest of the store’s products.
These sauces are a real challenge for those who decided to taste them and stay alive. Not everyone will survive!
The uniqueness of the packaging is in the way of communication with the consumer. Clear signs of warning labels pass from the technical sphere to the packaging of hot sauces, making the product familiar to the target audience.