Creative Agency: democràcia estudio
Project Type: Produced, Commercial Work
Packaging Content: Cosmetics
Location: Valencia, Spain
Creation of the new global identity for the cosmetics brand Sara Simar.
Sara Simar is a brand dedicated to the world of cosmetics.
With the redesign of the brand they want to transmit the values that define a current woman: a young woman, sure of herself, singular. Precisely to reflect that naturalness, the brand travels graphic landscapes interpreted by torn paper, resources that give strength and personality to the brand and, at the same time, make us travel to idyllic enclaves, paradisiacal places that bring us wellbeing and beauty.
Sara Simar is a young, confident and unique woman. Feminine and elegant.
A beauty inspired by the landscapes torn from nature. In sinuous forms that cross the profile of the horizon, to discover a line of products that seeks its essence in the naturalness and purity of its principles.
Sara Simar is the balance of happiness and well-being. The meeting of the beauty of a body in harmony.