Creative Agency: 2yolk
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Supervisor: Olympia Aivazi
Senior Designer: Alexandros Papalexis
Senior Copywriter: Christiana Korontzi
Studio Manager: Alexandra Papaloudi
CGI artist/Studio Designer: Popy Zafeiraki 2YOLK
Print Manufacturer: Mornos S.A.
Photographer: Ampoo Studio / Panos Georgiou
Food Styling: Dimitris Arapostathis
Project Type: Produced, Commercial Work
Client: UNILEVER HELLAS
Location: Athens, Greece
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper
Scandal ice creams by EVGA is a large family of products and among the most popular brands in Greece in its category. Εach new variant added to the brand architecture is designed in keeping with the brand’s visual cues: the rich ice cream scoops, the indulgent ingredients, the vivid summer colours and the playful attitude.
Scandal 2 Spoons is the first in a new category of ice creams, made up of two flavours split vertically in the same tub. Thus, the name we have given the range is based on this double pleasure. The vertical arrangement of the typography and ingredients is a visual reference to the vertical placement of the flavours in each tub.