Buonanno – Wines Of The Wisemen


Via Mario Vignola, 84025 Eboli SA, Italia

Creative Agency: nju:comunicazione
Photographer: Antonio Alaimo
Project Type: Produced, Commercial Work
Client: Cantine Buonanno
Location: Eboli, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, gold foil printing

The packaging project for the wines of Cantine Buonanno tells the story of the roots that feed their vines. On the labes we designed different composition of the twenty wisemen that, according to the legend, survived from the Sunnis wars and built ‘Venticano’, the small town where the company is estabilished. Twenty different signs for each label in a game of bright contrasts printed in gold foil, Uv in relief and die cut holes. A constellation that opens itself in the sky of Irpinia, giving life to the rows guarded by the wisemen

What’s Unique?
Each sign represents one of the twenty wisemen. The composition of the signs is different on each label.