Designer: Laura Garcia Mut
Project Type: Student Project
School: EASD Valencia (Superior School of Art and Design of Valencia)
Course: Graphic design
Tutor: Nacho Lavernia
Location: Valencia, Spain
Packaging Contents: Nuts
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing
Malferits, nuts branding and packaging from a marquessate
Aielo de Malferit is a small town in La Vall d’Albaida (Valencia, Spain). In this town is located a nuts roaster that has decided to create its own nuts brand. It’s a company dedicated to the people, and many inhabitants work there, so in our brand creation process we decided to focus on “the town”.
Why Malferit? Inquiring into the history of the town’s origins, we discovered that in the 15th century the lords of Malferit helped to give splendor to the town of Aielo, and later they were named marquises of Malferit, thus, the village was renamed “Aielo de Malferit”.
In our brand we wanted to reflect the medieval origins of the town and give it a historical treatment alluding to the Valencian Golden Age from the times of Joanot Martorell, through heraldic references in the chromatic range and the use of medieval-inspired typography, but with minimalistic and contemporary style.
Besides the unique medieval references in the design conception, the concept of packaging aims to be multifunctional, as the packaging itself allows to present it on the table (without the need to use another container to serve it) and the lid allows the nuts shells and peels to be deposited.