Designer: Anna Osintseva
Project Type: Student Project
School: HSE Art and Design School
Course: 2
Tutor: Oksana Paley
Location: Moscow
Packaging Contents: Energy bar, snack bar
Packaging Substrate / Materials: Plastic

Packaging design of energy bars “Sinful nut”

There are seven types of bars which are matched to seven different flavors representing seven deadly sins. For example salted peanut bar embodies sloth, hazelnut bar – greed, walnut – pride. Each bar is labeled with the information who it is designed for (e.g. for gluttons, for whiners, for lechers).

The top edge of the packaging is filled with red gradient which looks like a flame in show-boxes on the shelves. On the backside among ingredients it is pointed out that the bar contains “nothing sacred”. The price tag is imitated burnt which serves as a marketing hook.