El Tuerto

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Design: Montalbán Estudio Gráfico
Creative directors: Víctor Montalbán & Cristina Caballero
Art director: Víctor Montalbán
Illustrator: Erica Guillén
Photographs: Unpardedos Fotógrafos
Project Type: Produced, Commercial Work
Client: La General de Vinos y Licores
Location: Zaragoza, Spain
Packaging Contents: Wine from La Rioja, Spain
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing

El Tuerto is a classic wine from La Rioja with a modern touch. It shares its name with the river flowing by the vineyard, so we decided to skip the typical images of the winery and the land and replaced them with illustrations of the local fauna. The clear and delicate style of the labels evokes the natural environment in which the wine unfolds, highlighting and dignifying its origin. A classic design with a fresh language.