Holiland

Design: Would Design
Project Type: Produced, Commercial Work
Packaging Content: Glutinous rice ball dessert
Location: China

Tangyuan, as a typical Chinese dessert, symbolizes a happy reunion and is a necessary traditional food for the Lantern Festival. The customary package of Tangyuan is always boring and obsolete. We hope to rethink the possibility of packaging this traditional food with a fresh perspective. Of course, the final presentation of the design must be balanced with the target audience’s acceptance. In this design, we chose to integrate the auspicious images in Chinese traditional culture with contemporary design languages to create a new Chinese design with new vitality.

We retain the core content of these five traditional auspicious patterns and create new designs. This series has been designed with both traditional spirit and contemporary expression.