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Project by: DekoRatio Branding & Design Studio
Photography: Kevin Campean, Agnes Beke
Graphic design: Agnes Beke
Project Type: Concept
Location: Budapest, Hungary

BRAND CONCEPT
We developed several brand names and concepts for a new premium tea collection in Hungary. Our I’M TEA concept conquered them all, reflecting on the deeply intimate feeling and gentle mindfulness you can experience
over a steamy cup of tea.

VISUAL IDENTITY
We recreated this heart-to-heart feeling with soft pastell colors, a touch of gold and feminine illustrations. Every tea blend got a different color and style so you can easily find the one that suits your mood the best. The illustrations are an exciting mixture of hand-drawn pictures and vector based graphics. We designed various fruits tangled in the character’s hair to reflect on the all-natural ingredients – and also on the colorful and constantly changing places our mind can wonder over a cup of tea.

Unfortunately, this lovely tea brand never reached the shelves in the stores – but we absolutely loved working on it.