Design: Alexey Lysogorov
Project Type: Produced, Commercial Work
Client: Pingui Gelato
Location: Bishkek, Kyrgyzstan
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Paper Cup
Printing Process: Flexography
The main tool in the design was a new logo. A symbol that is original, but also very simple conveys information and images. The brand has several collections of flavors, which are formed in different ways, but the logo serves as the basis and connecting element in them. Minimalistic and strict, the design of the new ice cream quickly won a young and modern audience.
The new brand logo has become the basis for different series of packages. A minimalistic style and even a black color for ice cream has become logical – after all, penguins are black and white. Recognizable and memorable in any advertisement and in any color and design.