Birch Grove Tea

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Design: MAISON D IDEE Prague
Project Type: Produced, Commercial Work
Client: Birch Grove Tea
Location: Prague, Czech Republic
Packaging Contents: Organic herbal tea
Packaging Substrate / Materials: Cartboard box

We used birch texture as the main graphic motive. The texture was illustrated by crude brush painting to make it appear more crafty, we didn’t want to use photograph as it would not suit the overall packaging vibe. The tube looks like a small log, so if you stack more boxes on top, it will appear to be a tree trunk. We also added a second product line with side perspective of birch branches and it fits the whole product range perfectly.