Ferme Sauvage

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Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Ferme Sauvage
Location: Prague, Czech Republic
Packaging Contents: French pâté
Packaging Substrate / Materials: Glass jar, paper box

Ferme Sauvage project is a harmonic connection of a craftsman approach to graphic design, single-color theme for the packaging by design and also a modern look at aesthetic in this field. We didn’t want the product to seem unnecessarily luxurious or unobtainable; on the contrary, we were striving for a balance between playfulness, a modern feel and a traditional craftsman work.