Derrick Lin


Design: Creative Flow
Project Type: Produced, Commercial Work
Client: Soligrano
Location: Lodz, Poland
Packaging Contents: Puffed cereals
Packaging Substrate / Materials: Cardboard, foil
Printing Process: Flexography

Our creation of the Make My Day line of products was based on a detailed analysis of modern food trends and the strongest consumers’ motivations. What attracts their attention? What affects their decisions to buy? What do they expect from a product and what message are they looking for?

Breakfast is the most important meal of the day. It affects your mood during the day. It is a core of our communication, which we expressed in the name of the line. Make My Day literally makes your day.

Fashionable, minimalistic design and non- obvious colours of packaging which really stand out.

Simple yet distinctive name of the brand, interesting contrasts, clear focus on the most important elements, which were inspired by the consumer insight. Nutritious puffed grains framed in a tasty visual composition with original description.

What’s Unique?
There are two types of packaging here, which differ from each other in size, shape and material. The cardboard box will be perfect for celebrating breakfast with your family. On the other hand, if you are looking for a quick morning snack – grab a ready-to-eat portion waiting for you inside a smaller foil package.