Design: Makers & Allies
Production: MCC Napa
Project Type: Produced, Commercial Work
Client: Double Eagle Imports
Location: San Luis Obispo, CA
Packaging Contents: Mezcal
Packaging Substrate / Materials: Glass bottle with wooden bartop
Printing Process: Offset
Seráfico is a premium artisanal mezcal brand with a focus on highlighting the unique characteristics created from some of the rarest agaves that can be found in Oaxaca, Mexico. Ranging from estate grown to wild harvested agaves, each mezcal is meticulously handcrafted resulting in five unique expressions. Authentically inspired by the ancient history and mysterious traditions of mezcal folklore, each label is guarded by a two-tailed and seven-starred Spirit of Seráfico surrounded by custom illustrated alchemy symbols representing each step of the mezcal-making process.
Uses a combination of emboss, deboss, spot varnish and gold foil to create visual and tactile depth. Label has a unique two-piece design with the lower strip wrapping all the way around the bottle. Custom illustration inspired by the ancient folklore of mezcal.