Design: Thanasis Kakios
Project Type: Concept
Location: Greece
Packaging Contents: Detergent
Packaging Substrate / Materials: Paper

Tide launched in 1946 by PnG and was called The Washday Miracle. The PnG scientist who was determined to develop the world’s first heavy duty detergent was David “Dick” Byerly. Below you can see my proposal minimal design approach of the logo and packaging redesign.