Design: Karina Zhukovskaya
Project Type: Produced, Commercial Work
Client: KNOT living
Location: Minsk, Belarus
Packaging Contents: Decor and lifestyle accessories
Packaging Substrate / Materials: Ceramics, Paper
Printing Process: Digital printing
KNOT living is a small family business, in which founders create a collection of home decor and lifestyle accessories inspired by Nature and the idea of minimalism.
«Our logo shows two knots connected to each other – for us it is a symbol of simplicity but in the same time it is a strong connection between us and our home, our family, our life-work.
Our main goal is to create simple, beautiful and meaningful products for sustainable living. We believe that “less is more” and we want to show a lifestyle in which people can buy less but live better.»
All products are handmade and created by the founders in cooperation with their talented partners. The main values of this brand are high quality, sustainability and minimalism. KNOT living create only eco-friendly products. That’s why we chose beautiful, high quality and sustainable materials to create package that can be used in everyday life for years. Every little detail in this project is extension of brand’s philosophy – philosophy of simple things.
The main idea of the packaging design is to create package with after usage life experience. So we chose beautiful, eco-friendly and high quality materials to create a collection that can be used in your everyday life for years.