Nomikai

Design: Dutch East Design + Warren Red
Photography: Steph Goralnick
Project Type: Produced, Commercial Work
Client: Nomikai
Location: New York, NY
Packaging Contents: Wine
Packaging Substrate / Materials: Aluminium Can

Nomikai is an expanding startup canned wine and cocktail company. The company’s first product, Nomikai Fizzy Rosé, makes use of a diverse selection of vineyards across the sunny state of California and is sold in 187 ml cans that are portable, smashable, and ready to enjoy at every moment. . The goal of the design was to depict the drink in a simple way so it has a dominant presence on the shelf. The subtle gradient and dots were created to represent the fizzy rosé itself. Since Nomikai Fizzy Rosé hit shelves in May 2017, it has become a great success, being featured in Brides magazine and top canned wine articles.