Viva La Devolución!

Posted on

Derrick Lin


Design: ASTOR Branding
Creative Directors: Matías Frade, Federico Poscek
Project Type: Produced, Commercial Work
Client: Becker Beer
Location: Chile
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Becker is a well-known Chilean beer, with great positioning in the youngest public that looks to constantly challenge the limits, with a young and fresh identity.

The new bottle attemp to promote returnable marketing in its individual formats. The brand invites consumers to participate in a new returnable system, where both of them benefit for the competitive price. For this, we developed the concept of “¡Viva la Devolución!” enhancing the differential of the returnable bottle, resignifying its benefits and values.

We focus on direct communication of the “round trip” of the bottle as a symbol of Becker, accompanying you at all times and always having fun. We achieve a powerful pack, which differs from its competition and at the same time strongly identifies with the brand.