Agency: Aizawa office
Designers: Yukihiko Aizawa, Yuki Mori
Client: Les Gants Co., Ltd.
Packaging Content: Fabric gloves and embroidered appliques
Location: Japan
Project Type: Commercial Work

The ‘Piccke’ of Japanese brand consists of fabric gloves and embroidered appliques. For the packaging design, the outer box has a shape like ‘a book’. We consider each applique series designed by various artists as a ‘story’. By using typography effectively, the box keeps its ‘book-like design’ while providing a practical information such as instructions for use. Each box has a book band that expresses each ‘story (applique sets)’. Thanks to the effective use of book bands, we only need one design of the box and it resulted in packaging cost reduction.