Armoder Arte y Diseño

Valencia, España

Design: Armoder Arte & Diseño
Designer, Illustrator, Creative Director: Giovanni Acquaviva
Project Type: Produced, Commercial Work
Client: Artelicor
Location: Spain
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass bottle

The company Artelicor entrusts us with the creation of the logo and label design of the range of its five liqueurs. A brand of premium craft elaboration liquors located in San Antonio de Requena (Valencia), born with the spirit of recovering the tradition of making natural liquors. As the initial phase of the branding project, we designed the logo-brand of the liquor company, distinguishing its initials with classic features aimed at reflecting the brand’s premium spirit. In the second phase, inspired by the union of art and liquor, the designer enhances the brand through a distinctive illustration with a color code based on flavor … an “Explosion of color” as an analogy of the nuances of flavor found in each product merges around the highlighted brand with a silver stamping.