La Pelliza Wine label design

La Pelliza Wine label design

Armoder Arte y Diseño

Valencia, España

La Pelliza Wine Iabel design

Design and illustration project for Bodegas Cepa 21: La Pelliza, the winery’s most exclusive red wine.

As with previous projects developed for the winery, the concept is built around illustration as a narrative language, evoking the memories and personal experiences of José Moro.

La Pelliza is a historic vineyard where different grape varieties coexist in perfect balance, giving rise to a complex and elegant wine that expresses its authenticity with remarkable naturalness.

The illustration unfolds as a visual narrative that intertwines landscape, time and memory, placing La Pelliza at the heart of the story. Embossing subtly enhances the composition’s most iconic elements, while Braille varnish adds a tactile dimension, reinforcing the sensory character of the wine’s name.