El Canto de la Loca: design for a Tempranillo with personality

A project that turns design into its loudest voice to express the power, character, and theatricality of a Tempranillo born to stand out.

The label of El Canto de la Loca, a wine with Ribera del Duero designation of origin, invites us into a universe where the baroque and the contemporary collide. The female figure at the heart of the image, dressed in hues that evoke red wine, embodies the passion of transforming each shared moment into a work of art.

This character is, at once, muse, actress, and symbol. Her proud attitude and exaggerated styling reinterpret a state of creative liberation. In this way, the wine’s name takes on its full meaning: a song to difference, to boldness, to breaking away from the script.

The visual play of the label is crafted with precision. The name fragments into overlapping typographic bands, creating a dynamic, almost theatrical reading. The typography, combined with golden applications in matte stamping, brings a sophisticated touch without slipping into the classic.

The illustration, with textures reminiscent of ink and torn paper, adds plastic strength to the composition and reinforces the connection with the product: a powerful, expressive, full-bodied ink—just like the wine inside the bottle.