Design: Armoder Arte & Diseño / Giovanni Acquaviva
Project Type: Produced
Client: Azienda Agricola Alicino
Product Launch Location: Global
Packaging Contents: Oil
Packaging Substrate / Materials: Glass bottle
The Alicino agricultural azienda located in Tenuta Montevitolo, in the Puglia region, Italy, entrusts a new creativity and design project to our studio Armoder Arte y Diseño for the two varieties of Origine extra virgin olive oils for the premium range.
Armoder Arte y Diseño, in the creative process of the project, creates the image of extra virgin olive oils with the desire to reflect the essence of the products and the love for the land of the Alicino family for five generations. After the studio visit to Tenuta Montevitolo, inspired by the olive groves that cover the 150 hectares of the azienda, a label design is created with illustrations of expressive brushstrokes by the author, in which a palette of colors that stand out in a striking enveloping label, the biological character of the oils. In the design approach, it is defined to highlight the graphic elements such as logo and name with relief.