Project Type: Produced, Commercial Work
Location: Oakland, CA, USA
Packaging Contents: Cannabis Oil and Crystalline
Packaging Substrate / Materials: Paperboard
Printing Process: Digital, Spot UV
BRANDING AND PACKAGING DESIGN FOR A CANNABIS STARTUP
Built on science but rooted in flavor and fun, Chemistry is a brand new take on cannabis oil and crystalline. Their unique processes and techniques produce a “full-spectrum” product that contains all of the cannabis plant’s original cannabinoids and terpenes.
In this way, they use their technology to “Stay True to the Plant”.
We collaborated with Chemistry to develop their strategy, packaging design and social media extensions.
A modernist abstraction of their “full-spectrum” extraction process brings this design language to life, and provides a wealth of shelf impact and recall within its competitive set.
Inspired by technology brands from the early days of consumer electronics, Chemistry expresses its innovative technologies and culture while managing to exude a warmth that connects with consumers in an emotional way.