Sweets Without Beastliness

Derrick Lin


Design: Alexandr Belyaev
Project Type: Concept
Location: Russia
Packaging Contents: Food, snacks
Packaging Substrate / Materials: Paper, aluminium foil
Printing Process: Flexography

The concept was created for healthy snacks named “Sweets without beastliness”. One of the main concept’s feature is the proposal for brand name and product name configuration. Putting product name in the middle we reached effect of dramatising product healthiness “SWEETS candies/marmalade WITHOUT BEASTLINESS”. Such bright and colourful design is unusual for Russian market in snacks category which will help to pay consumer’s attention on this new brand and different in the commoditized segment.